http://www.moneyforoldrope.me.uk Money For Old Rope Wed, 19 Oct 2011 10:58:29 +0000 http://www.moneyforoldrope.me.uk en http://moneyforoldrope.me.uk/Twitter-Swearbox http://moneyforoldrope.me.uk/following/moneyforoldrope.me.uk/Twitter-Swearbox Wed, 19 Oct 2011 10:58:29 +0000 Money For Old Rope 2172387 We all know what a swearbox is; say a bad word, and put a coin in a tin, but what about all the filth that gets spouted everyday on Twitter? Well, that's where Swearbox comes in. This an idea that's been bubbling around for nearly two years now, and bringing it to life with guys spread across three different time zones (with James Dow and Rameet Chawla), all working in our spare time, was definitely a challenge, but we're pretty happy with the result and look forward for raising lots of money for good causes. Simply log on to CharitySwearbox.com where the clever little app recognises all of your recently tweeted swear words, and suggests a reasonable donation. Or, if you've been good and not sworn at all, you can let rip with a swear-filled tweet right there in the app and select from a list of charities and donate via Paypal. Those who choose to connect their Twitter account will receive a monthly reminder with a tally of all their bad words, so the benevolence continues. Finally there's no need to hold back on Twitter, you can swear your filthy little face off, safe in the knowledge that it's all for a good curse. Fucking marvellous. http://charityswearbox.com/ http://moneyforoldrope.me.uk/Other-Stuff http://moneyforoldrope.me.uk/following/moneyforoldrope.me.uk/Other-Stuff Mon, 26 Sep 2011 00:15:35 +0000 Money For Old Rope 518320 Bushmills Blendr App This was a clever little app we pitched to Bushmills Whiskey in the summer of 2010. They didn't buy it. Smirnoff Pitch Oct 2003 This was a 'social website' idea we came up with back in October 2003 for a Smirnoff pitch (which we won). This was around the same time as Myspace launched in the US (although we didn't actually hear about it for another two years) and more than 6 months before Facebook's launch. I have no doubt that with the financial backing of a major brand this would have changed the face of what we now call social networking. Unfortunately the client didn't think that people would want their own little bit of webspace where they could share stuff with their friends,. Clients eh?.. <img src="http://payload.cargocollective.com/1/0/2015/518320/smirnoff social network_1024.jpg" border="0" width="960" height="720" width_o="960" height_o="720" src_o="http://payload.cargocollective.com/1/0/2015/518320/smirnoff social network_o.jpg" align="left" /> O2 Friend Finder This is a mobile app I first came up with in 2006. I described it as a location based calendar application that connects friends and their social lives, in real time and in the future. Put more simply, it’s a really nice little Friend Finder app that integrates with Facebook and allows users to plan their social lives using google maps. Originally it was presented to Smirnoff but at the time smartphone penetration was deemed too low to make it commercially viable. I re-packaged it in 2009 (and made this animatic) to try and sell it in to O2 as they had exclusivity of the iPhone and it seemed a really neat fit with their line, We’re Better Connected. Unfortunately at the time they didn’t think that location based services would ever amount to much. Unsurprisingly they were wrong. http://moneyforoldrope.me.uk/Jose-Cuervo-Tequila-Face http://moneyforoldrope.me.uk/following/moneyforoldrope.me.uk/Jose-Cuervo-Tequila-Face Wed, 15 Sep 2010 20:42:44 +0000 Money For Old Rope 637199 To support an in-bar promotion for Jose Cuervo Tequila we created this Facebook Connect campaign that used dynamic photo tracking in video. The campaign featured the enigmatic Jose Cuervo casting director Vince Frank, as he scoured the country looking for the perfect Tequila Face. http://moneyforoldrope.me.uk/PlayStation-Heavy-Rain http://moneyforoldrope.me.uk/following/moneyforoldrope.me.uk/PlayStation-Heavy-Rain Tue, 13 Jul 2010 17:47:04 +0000 Money For Old Rope 509772 To showcase the launch of Heavy Rain we created this 'choose your own adventure' YouTube game that gave players a taste of the stunning graphics and gripping storyline. It was one of the first Interactive YouTube trailers to use the annotations system. http://moneyforoldrope.me.uk/A-Way-to-a-Manger-iPhone-App http://moneyforoldrope.me.uk/following/moneyforoldrope.me.uk/A-Way-to-a-Manger-iPhone-App Tue, 13 Jul 2010 16:01:28 +0000 Money For Old Rope 509770 To celebrate Christmas 2009 we decided to do something a little bit different for the Republic Client Christmas card. <img src="http://payload.cargocollective.com/1/0/2015/509770/awaytoamanger_1024.png" border="0" width="1024" height="461" width_o="1194" height_o="538" src_o="http://payload.cargocollective.com/1/0/2015/509770/awaytoamanger_o.png" align="left" /> “A Way to a Manger “ is the essential iPhone app for all wise men (and women) at Christmas. Wherever the festivities take you, you’ll never struggle to find your way home. Let our 'A Way to a Manger' app be your guiding light. To find your way simply enter your postcode or position your manger over your home on the map. Then lift your iPhone 3GS to the night sky and behold the glistening star. The shining light will guide you home. It gets bigger as you get nearer your home so you’ll know you’re closer to your manger. We also headed into Soho one evening and shot a short film to support distribution of the application. Awards IAB Creative Showcase Dec 2009 - Ist runner up This application perfectly embodied the agency's forward thinking, digital heart and gave our clients a treat they could show off to their friends and colleagues. Download the app here http://moneyforoldrope.me.uk/Mercedes-C-Class http://moneyforoldrope.me.uk/following/moneyforoldrope.me.uk/Mercedes-C-Class Sat, 24 Oct 2009 22:25:40 +0000 Money For Old Rope 122177 <img src="http://payload.cargocollective.com/1/0/2015/122177/c-class_1024.jpg" border="0" width="1024" height="651" width_o="1024" height_o="651" src_o="http://payload.cargocollective.com/1/0/2015/122177/c-class_o.jpg" align="left" /> Awards One Show Interactive 2008 - Merit Creative Review - The Annual 2008 - July Webby Awards 2008 - Nominee - Automotive Webby Awards 2008 - Honoree - Best visual design - aesthetic Favourite Website Awards - Site of the Day Creative Circle 2008 - In Book BIMA 2007 - Best Microsite Shortlist Y Design Awards 2008 - Winner - YDA Interactive Award Creativity Annual Awards 2008 - Silver Because Mercedes are so well known for being comfortable rides, some drivers had started to think of them as one dimensional. The launch of the new C-Class gave us a perfect opportunity to dispel this misconception. The website uses six simple, but engaging demonstrations to bring to life the six guiding principles of the new car’s design. And shows how they all come together to create a finished vehicle that is far more than the sum of its parts. Additive colour theory was used to create a fresh, striking design for the site, with each of the guiding principles represented by a different coloured circle of light. As visitors progress through the site the coloured circles gradually lock together, until they form a single, white circle of light which then reveals the finished car, perfectly reflecting the original proposition. In an extremely crowded market, this site definitely stands out from the crowd. Its bold design, beautiful simplicity and unique levels of interactivity lifting it head and shoulders above most of its automotive competitors. I did the Sound Design on this project and worked closely with the flash guys to develop the games. Ultimately we creatied an immersive interactive soundscape more advanced than anything we'd seen online before. The site is still live and is always worth a visit. http://moneyforoldrope.me.uk/PlayStation-ModNation-Racers http://moneyforoldrope.me.uk/following/moneyforoldrope.me.uk/PlayStation-ModNation-Racers Sat, 24 Oct 2009 21:50:14 +0000 Money For Old Rope 122138 PlayStation 3’s new karting game ‘ModNation Racers’ offers players unprecedented levels of customization - users can create their own personalised Mod characters, and race them on entirely bespoke tracks which can be shared with friends. As the only limit to Mod and track creation is the player’s imagination, we devised a campaign microsite that created a Mod character and race track based on the users ‘digital imagination’, in this case represented by their Facebook analytics (number of friends, wall posts, likes, groups etc). Each mod was also given a star rating depending on how active they are on the network. Check out the site here. <img src="http://payload.cargocollective.com/1/0/2015/122138/modnation-site1_1024.jpg" border="0" width="1024" height="619" width_o="1064" height_o="644" src_o="http://payload.cargocollective.com/1/0/2015/122138/modnation-site1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2015/122138/modnation-site2_1024.jpg" border="0" width="1024" height="619" width_o="1064" height_o="644" src_o="http://payload.cargocollective.com/1/0/2015/122138/modnation-site2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2015/122138/modnation-site3_1024.jpg" border="0" width="1024" height="619" width_o="1064" height_o="644" src_o="http://payload.cargocollective.com/1/0/2015/122138/modnation-site3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2015/122138/modnation-site4_1024.jpg" border="0" width="1024" height="619" width_o="1064" height_o="644" src_o="http://payload.cargocollective.com/1/0/2015/122138/modnation-site4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2015/122138/modnation-site5_1024.jpg" border="0" width="1024" height="619" width_o="1064" height_o="644" src_o="http://payload.cargocollective.com/1/0/2015/122138/modnation-site5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2015/122138/modnation-site6_1024.jpg" border="0" width="1024" height="619" width_o="1064" height_o="644" src_o="http://payload.cargocollective.com/1/0/2015/122138/modnation-site6_o.jpg" align="left" /> http://moneyforoldrope.me.uk/Gordon-s-Gin-Favorite-Things http://moneyforoldrope.me.uk/following/moneyforoldrope.me.uk/Gordon-s-Gin-Favorite-Things Sat, 24 Oct 2009 21:09:11 +0000 Money For Old Rope 122082 This TV ad was part of 'The G in G&T' campaign featuring Gordon Ramsay, and ran from May 2009 (and is still running). As well as being one half of the creative team, I also directed the commercial. The ad originally ran as digital outdoor and was re-edited for TV. It formed part of an integrated campaign across TV, press, outdoor, digital and branded content. Check out the website here <img src="http://payload.cargocollective.com/1/0/2015/122082/photo_1024.JPG" border="0" width="1024" height="768" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/2015/122082/photo_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/2015/122082/photo(2)_1024.JPG" border="0" width="1024" height="768" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/0/2015/122082/photo(2)_o.JPG" align="left" /> http://moneyforoldrope.me.uk/BBC-Radio1-Meet-the-DJs http://moneyforoldrope.me.uk/following/moneyforoldrope.me.uk/BBC-Radio1-Meet-the-DJs Fri, 23 Oct 2009 11:25:29 +0000 Money For Old Rope 120785 Meet the DJs Awards Entry Meet the DJs Cinema Ad Awards Campaign Digital Awards 2007 Winner - Media & Publications IAB Creative Showcase Winner August 2007 Campaign's Book of Lists 2007 - Top 10 Digital Ads One Show Interactive 2008 - Merit Webby Awards 2008 - Winner - Best Music Site IMA Awards 2008 - Best Use of Video - Shortlist Creativity Annual Awards 2008 - Winner BIMA 2008 Shortlist - B2C - Content & Design Award PROMAX Awards 2008 - Best Cross-Media Campaign - Finalist The Meet the DJs campaign for Radio1 is an industry leading example of how an idea with a digital heart can grow beyond a place on the web. The campaign started as a series of online films in which the specialist music DJs at Radio 1 shared their musical backgrounds and passions with their listeners. But as the drive to build the station´s specialist music credentials grew, so did the campaign. From online through to TV ads, radio, into press, content for student television and cinema. The four minute cinema commercial uses the theatre environment to its full potential. Imagine yourself in a theatre. The lights have just gone down and this ad is the first thing you see. Commanding the attention of the audience from the start we´re taken on a ride that builds from a stripped-down set in rehersals to an epic and uplifting cinematic climax. All the while, reiterating Radio 1’s commitment to musical diversity. Here are just a few of the individually crafted films. http://moneyforoldrope.me.uk/Mercedes-C-Class-Estate http://moneyforoldrope.me.uk/following/moneyforoldrope.me.uk/Mercedes-C-Class-Estate Thu, 22 Oct 2009 17:56:33 +0000 Money For Old Rope 120091 <img src="http://payload.cargocollective.com/1/0/2015/120091/c-class5.jpg" border="0" width="670" height="416" width_o="982" height_o="610" src_o="http://payload.cargocollective.com/1/0/2015/120091/c-class5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2015/120091/c-class2.jpg" border="0" width="670" height="416" width_o="982" height_o="610" src_o="http://payload.cargocollective.com/1/0/2015/120091/c-class2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2015/120091/c-class3.jpg" border="0" width="670" height="416" width_o="982" height_o="610" src_o="http://payload.cargocollective.com/1/0/2015/120091/c-class3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2015/120091/c-class4.jpg" border="0" width="670" height="416" width_o="982" height_o="610" src_o="http://payload.cargocollective.com/1/0/2015/120091/c-class4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/2015/120091/c-class1.jpg" border="0" width="670" height="416" width_o="982" height_o="610" src_o="http://payload.cargocollective.com/1/0/2015/120091/c-class1_o.jpg" align="left" /> This site was built for the launch of the C-Class Estate in 2007. It's aim was to dramatize the fact that although it was an estate car, it could accelerate from 0 to 62mph in 6.5 seconds, performance more akin to a sports saloon. The idea was to show objects you might normally find in the back of an estate car and accelerate them to 62mph, all shot at 800fps. Each item was related to a feature of the car. I worked with the Art Director to devise the shoot rig and the look for the all-video site that was visually striking and in-line with the brand. I directed to the shoot which was shot on the awesome Vision Research Phantom. I also composed the music and did the site sound design. The site is still live so check it out here.